Amazon is the world’s largest eCommerce business with a multi-million strong customer base, but it’s also a fantastic platform for facilitating entrepreneurs in launching and growing a business. The FBA (Fulfilment by Amazon) programme allows sellers to use its warehouses and have Amazon pick, pack, and ship products.
This can save a lot of time for businesses while granting access to an enormous pool of potential customers, but that doesn’t mean it’s easy.
Selecting Products
The products you choose need to sell, so it’s important to select products that are high in demand, easy to ship, and have a viable profit margin. You can use Amazon’s research tools to find products in demand with a low number of sellers, which will increase your chances of making sales on a saturated platform.
Managing Inventory
If you allow stock to run out, your competitors will be stealing potential sales already. A critical part of finding success with FBA is managing stock effectively, which involves tracking inventory and restocking well before suffering the dreaded “Out of Stock”.
There are many ways to manage inventory including with an inventory management tool. However, we recommend using an FBA prep centre. When you use an Amazon prep centre UK, you can track stock levels easily.
Delegating Tasks
Keeping on top of an Amazon FBA comes with a lot of responsibility that will consume time, which is precious to any small business. Luckily, you can delegate certain tasks to third-party businesses including a UK FBA prep centre for managing inventory and digital marketing agencies to boost brand awareness.
Listing on Amazon
Once you’ve signed up with FBA and gained access to the seller platform, listing products is relatively straightforward. However, there are things you can do to increase the chances of making sales, including:
- Use competitive pricing. Check other sellers and price your products accordingly.
- Write concise product titles. Include the most relevant keywords but ensure all titles are easy to read.
- Write informative descriptions. Use persuasion and information to entice customers to make a purchase.
- Use quality images. Stand out against the competition with only the best images.
- Use Amazon’s keyword research tool. This will tell you which keywords to use in your descriptions and titles.
Ongoing Growth
After running your business for a while, it’s important to avoid becoming complacent. Even though you’ve got a decent set-up with Amazon FBA, there are still steps you can take to grow. For example, while an Amazon prep centre can take off the pressure in the early days, you may want to dial back reliance on FBA prep service UK by increasing your involvement.
Provide Excellent Customer Service
Amazon FBA means that customer service can be handled by Amazon, but there’s nothing to stop you from providing your contact details and providing excellent customer service. When customers get in touch, respond quickly, be enthusiastic, and be empathetic.
Running an Amazon FBA business may sound easy because a bulk of the business operation is taken care of, but the competition is fierce. To improve your chances of success, follow the tips discussed above.
