How to Start and Run a Successful Modern Art Gallery In India
“The principles of true art is not to portray but to evoke
Art is a way of discovering things in real-world which are hidden from naked eyes. It is an artist’s imagination and purpose to create his version of reality.
It may seem absurd to people. But, an artist is not at all concerned with what people say about his art as an artist cease to be one if he recognizes any authority over himself then his art is good for nothing.
According to Oscar Wilde, “Art is the most intense mode of individualism that the world has known.” Therefore, it is imperative for an artist to assert himself in every possible manner in his art.
An artist should never look to earn from his works. If this element creeps into his work then, his art becomes dead. He should also not seek recognition through his art. Art is not something which is created for approval or is made on-demand. To him, the public doesn’t exist.
Essentially, art and its purpose are perceived by different people in different ways. It seems that they all are correct given their thoughts are taken collectively and not in isolation.
So, art is something which depicts, evokes, has no ethical obligation but it must foster some empathy too. It should be multi-facet.
It can’t be cabined in a static ideology. To let the art breathe, it needs recognition irrespective of approval or disapproval.
Our art can only breathe if it is displayed. And earning a dime or two from it has never hurt anyone.
Establishing an art gallery could be a cumbersome and exhausting process. If one needs to start from scratch, then one needs an extensively researched business plan. Experts say establishing an online art gallery is not less than that. Here are some tips!
Find a feasible place
The very basic thing you need to start an art gallery is space. Although experts say that location plays no role in the success of a gallery. Even if it is located outside a commercially viable spot, it would be a hit.
The place may be acquired by purchasing or by taking it on rent. It is advisable to take it on rent initially.
You need to identify your market
This is a requirement of every single start-up. Identifying your potential clients beforehand may come in handy if your gallery is going to be a commercial one.
There are different wants of different people. Some may need art for home or offices, others may want to gift an item. Possibilities and endless.
To generate revenue through these slow businesses you need to give hybrid services. You can give different types of personal services like personalized and custom paintings, advisory services for internal decoration, etc.
Art grants and donations from art aficionados work out for a non-commercial gallery.
A large amount of investment is needed to start something like this and gestation period for these things as selling art is a tricky business.
Initial two years are tough and more than 55% of newly established gallery runs in losses and are shut down eventually. It promises a satisfactory lifestyle but it can take as long as 10 years to operate.
An art gallery needs artists
Artists are a life-giving force to an art gallery. The purpose of this place is to showcase some of the best talents one could get their hands on. People are always looking for some fresh and original artworks.
Screening and choosing the art would depend upon the taste of the curators, if there are any, or own your personal liking and inclination.
Artists are chosen on different grounds like their location, style of painting, themes, and availability to name a few. The collection should be curated keeping in mind the need and demand of buyers and art collectors.
People should know that your art gallery exists
The owner needs to hire a good public relations and marketing team for his art gallery to get noticed. The launch of your gallery should become the talk of the town and pique the interest of people. Philanthropic activities may develop a feeling of trust in your institution.
There are some tactics which may leave a deep and positive impact on your gallery.
- Advertisements in print and digital media platforms
- promotions through other art galleries
- free exhibitions
- donations to an art institution
- collaboration with an art school
- sponsoring studies and granting scholarships to budding art students
- waiver of commission on first artwork sold to attract artists
Last but not least, the owner needs a lot of patience. The chances of an art gallery to become successful are very less. You should hope for the best and be prepared if anything goes south. Best of luck!